The newest PayTv provider in Nigeria, Kwesé TV has entered a distribution agreement with MTN Nigeria towards increasing its market spread, getting closer to consumers and having more of the market share.
According to the partnership, Kwesé TV will be using MTN stores across Nigeria to coordinate sales of its decoders.
Kwesé Tv is a subsidiary of the Econet Media Group, which is owned by Strive Masiyiwa. Also, MTN Nigeria is the largest and most widely spread telecommunication provider in Nigeria. As a result, this partnership is anchored increasing market presence and share of Kwesé TV in Nigeria.
General Manager of Kwesé TV, Ms Elizabeth Amkpa stated that this partnership will help Kwesé Tv get to more consumers in the market.
“Following the recent launch of our pay TV service in Nigeria, this partnership extends our distribution network and makes our products accessible to even more Nigerian consumers,” Amkpa said.
“We are currently operating in selected flagship stores in Lagos, and we will soon be available in other major cities across the country in 2018 in partnership with MTN.”
How the partnership would help Kwesé TV’s market penetration
Aside the use of MTN stores as major sale points for Kwesé TV’s decoder, MTN subscribers would also be enrolled on the Mobile Video platform of the Kwesé Network. They would be offered an exclusive video data bundle service in the New Year.
As a result, increasing its premium mobile video products consumer base in the country.
The General Manager of Enterprise Marketing of MTN Nigeria. Ms Onyinye Ikenna-Emeka said about the initiative: “We are excited to be working with Nigeria’s newest pay TV provider to offer premium TV and video content to our consumers.”
“This is part of our efforts to continue to deliver innovative services to Nigerians through our wide distribution network across the country – in consonance with the MTN vision to lead the delivery of a bold, new, digital world,” Onyinye said.
Similar content distribution agreement was signed between the company and Nigerian Television Authority (NTA) in 2017, and this made Kwesé Tv to have an exclusive access to content and programs of NTA. It is as a result that Kwesé TV and its Kwesé Free Sport were the only pay-TV broadcaster of the Nigeria-Argentina friendly match in November 2017.
With move such as this, the market leadership position of DSTV and GOTV (Multichoice Nigeria) is being threatened.