Everyday we crave for new music, music that blasts the ear lobes and ones that soothes the mind. We wish, imagine and finally search for it and when it comes, we live in artificial ecstasy for the moment that it lasts wishing for more. This is what happens to every true fan of music.
Music is important to pop culture as much as it is for living and this is first because of influences in the industry, and second for the art. In these parts, there is one thing on the mind of every musician and that is to be recognized to feel appreciated and longed for and ultimately to make money out it. Now influences in the music industry is responsible for this, that is why sometimes artists follow a particular sound for the sole reason that that sound is currently selling out. The art on the other hand is responsible for making music sound like fine wine, crude and original. When artists follow these two- influences and the art- music becomes available to us in their numbers.
Urban Highlife singer Adekunle Gold mostly follows the art in making his music. In a music industry that is characterized by up-tempo beats, you’ll almost think that alternative sounds wouldn’t sell. But that is the type of music Adekunle Gold makes. This past Friday, Lagos witnessed the third edition of TRACE LIVE featuring Adekunle Gold at the Terra Kulture Arena.
TRACE, Cabal Entertainment and Bolanle Austen-Peters Production partnered for the event tagged ‘Trace Live Presents Adekunle Gold: About 30’ and started with Adekunle Gold’s band 79th Element serenading the crowd before he performed hits like ‘Money’ and ended with a choir backed emotional rendition of his current hit song ‘Ire’ off his sophomore album ‘About 30’ to be released later in May.
Adekunle Gold’s highlife infused sound clearly strikes a special chord with music lovers, demonstrated by the crowd in attendance including Falz, TEC of Show Dem Camp, Dice Ailes, CDQ, Falana, Kaline, Ric Hassani, Pencil, Lamide Akintobi, Lala Akindoju, Tania Omotayo, Afua Osei, Bolanle Olukanni and MC Acapella.
Now all these wouldn’t have been possible if no one listens to his music. For him to pull the corporate work space and fans in their numbers shows there are people craving for the alternative sound which is mostly influenced by the art.A week ago, Imo born rapper, Acharaman also held an album listening party/launch at Rockview Hotels in Owerri. Acharaman’s music is mostly influenced by pop culture and as expected, he pulled people in their numbers. The event was supported by corporate bodies like TSTV Africa and attended by politicians and industry influencers and fans including former Deputy Speaker, House of Reps, Emeka Ihedioha, Chief of Staff, Imo State Government, Uche Nwosu, and a host others.
These two examples tells us one thing- pop culture and art are very important in music. This should influence the way artists see the industry. Whatever kind of music is being pushed out, one thing is sure, it’ll be consumed as long as it follows these two ways.