For many years now the music industry in Nigeria has gone through series of refinements to arrive at what it is now- a top music industry. While this refinements happened, it birthed several sub-genres of what we now call the Afrobeats genre. Now there is Afropop, Afro Fusion, Afro hiphop, Afro Dance, Hiplife and so on. Most of these genres were not there ten years ago. However, because change is a constant you don’t want to underestimate, what we expected happened. Some ‘new school’ artists like Wizkid, Davido, Tekno, Kiss Daniel, Runtown, Burna Boy and many others came into the game and changed how it’s played.
Now Nigerian music has gained acceptance almost everywhere in the world. While this ‘new school’ artists refined the industry, a new crop of ‘new school musicians’ have also emerged, this time we have Nonso Amadi, Mr Eazi, Maleek Berry, Odunsi, etc leading the pack. These guys have gone on to put a touch to what we used to have and made our music sound better.
Many of these refinements happened in Nigeria’s commercial and entertainment hub, Lagos with little influences from other regions of the country. But the narrative is changing again and that refinement that happened ten years ago is taking another turn but this not only in Lagos. Artists from other regions of Nigeria are coming up everyday with different sounds, influences, interets into the music industry. Now when you talk about the Nigerian music space, you don’t think of Lagos only. Investors in the music business know this and that is why they do not focus on Lagos alone when they want to sign new artists into their record labels.
Here in Owerri, one of such artists is Mira Hildado. Born Eze Michael chigozie, Mira started his music carrier in 2008 at the age of 10. He graduated from the Department of Mass Communication in Federal Polytechnic Nekede Owerri, Imo State and has gone on to understand the dynamics of Nigerian music. He was recently signed to Smartcash records alongside two other artists Lagboski and Tony Brown.
Why is Mira Hildado a new school artist? Because he adapts his style of music to influences and interests in the music space. Listening to “Body Sure”, you’ll feel the vibes of Nigerian music. The vibrations, beats, the pace, the delivery are all in sync with the new wave. Adapting your music to to the culture requires a lot of work. Working closely with producers, making sure you have the right lyrics, working with a good team, the list is endless. Bottom line, little details are put into consideration.
Like Mira, many other talented artists scattered arount the country, are working hard to make good music. The result is that we’ll have more and more good music around to chill with. It will ensure that we always have good contents in form of beats, lyrics and delivery. Nigerian music has been criticised to lack good contents- wacky beats, loose lyrics and bad delivery. With the new wave of artists springing up now, that might be history sooner than later. And if any artist is not working hard enough to join this movement, then like Small Doctor says: “if you no get money, hide your face”. This time it is, if you no get good music, hide your face.