Facebook users can now opt into sharing a Story publicly for anyone to view,TechCrunch reports.
Beforehand, users could only share Stories with their friends when the feature first launched in March. The public-sharing feature first rolled out several weeks ago but was only just confirmed by a Facebook spokesperson.
It’s easy to see how public stories might be used by media companies and individuals. For instance, a user could read an article from a certain publisher or journalist, and then go view their Story to see behind the scenes content or additional interviews. Facebook could reach out to publishers and journalists to post more content to Stories to help this initiative. That being said, there is currently no time frame for when Pages will be able to post public Stories.
The changes give creators another way to build and broaden their audience, and could also help Facebook by increasing user engagement in Stories.
- It makes Facebook Stories into a channel with great potential reach.Allowing public sharing opens the door for people to have their Stories seen by some of Facebook’s 2 billion monthly users. Users with large fan bases, such as influencers, celebrities, athletes, public figures, and others, could tap into Facebook Stories to engage with and reach new audiences.
- This, in turn, could help attract more users to use Facebook Stories. As more content becomes posted to the Stories platform, users that are drawn to view this content may begin to start posting more Facebook Stories themselves and make the feature more competitive against Snapchat Stories.
- It adds a discovery experience to Facebook, alongside News Feed. The Facebook Stories tab gives creators and users, respectively another place to post and consume content. Building out another content discovery experience on Facebook opens up new possibilities for storytelling (content) and monetization (advertising).
Laurie Beaver, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on the battle for the smartphone camera that:
- Describes how smartphone cameras are being leveraged by chat apps.
- Explains the how brands and businesses can take advantage of cameras on messaging apps.
- Highlights the differences between certain messaging apps and their strengths and weaknesses.
- Looks at the potential barriers that could limit the adoption and use of chat apps’ cameras.